Racine Zoo

The Racine Zoo is a family-friendly destination located on the shores of Lake Michigan in Racine, Wisconsin. Home to over 100 species from around the world, the zoo offers a unique opportunity to connect with wildlife through engaging exhibits, interactive experiences and educational programs. Whether you're exploring the African savanna or enjoying seasonal events, the Racine Zoo provides a fun and enriching experience for visitors of all ages.

Project: A.D.O.P.T. Posters

This project was created to promote the Racine Zoo’s A.D.O.P.T. (Animals Depend On People Too) program, which allows supporters to symbolically adopt a zoo animal. Each adoption helps fund the care, feeding and enrichment of the chosen animal. To build a stronger emotional connection with potential donors, each poster focused on a specific species and included a fun fact designed to appeal to animal lovers and encourage their support.